UNETHICAL PRACTICES BY PATANJALI
By-GAUTAM RAWAT

What is Unethical Practices in Marketing?

 In the view of this organization(Patanjali), and many others who have added their voice to this discussion, unethical addiction treatment marketing practices are those that may diminish the ability of people in need of treatment, there family, professional, referents, or others to effectively identify and be directed to the care best suited to their needs, or in a way misrepresentation, or, misdirection of addiction-related issues, treatment, practices or organization.                                

Some common forms of Unethical Marketing

1 Lead Selling/Buying.

2 Misrepresentation of Services.

3 Misleading Information.

Patanjali    Patanjali is Established by Acharya Balkrishna in 2006.

Founder -Baba Ramdev

Headquarter-Haridwar(UK), India

Chairman-Mr. Babukaji, Shrestha

Managing director-Mr. Raju Shrestha

 Patanjali Ayurveda is a company in India that deals in FMGC(Fast Moving Goods Consumer) and Health care Products. The company started with an aim to link the rising destiny of millions of rural masses on the one hand. The company within a short span time had succeeded in getting its foothold in the competitive Indian (FMGC) market and has reached a gross revenue of 25000million in the fiscal year 2015.

                                               

Is Patanjali is Ethical or Not?

                  

No Patanjali is not doing ethical marketing because the company gives misrepresentation and misleading information about products.

Products 

Kesh Kanti Natural Hair Cleanser and Oil advertisement claim, "mineral oil is carcinogenic in nature and may cause cancer " this was false and misleading information not given by Patanjali.

Kachi Ghani Mustard Oil  advertisement claim, "Hexagon solvent extraction process, as company mix cheap palm oil in mustard oil, to make profits at the cost of consumer's health.

Apart from this products Patanjali product Pant Kanti toothpaste they are using dangerous chemical but they show in the advertisement this product is different from others because the product is made up of natural products but they are using chemical products to make the product.

Similarly its Herbal Washing Powder, Hair oil, Shampoo, Cake, Patanjali Fruit juice, cattle feed, and many more.

The Information and Broadcasting Ministry said that complaint against Patanjali as many as 33 advertisements of Baba Ramdev's Patanjali Ayurveda have been received during April 2015-July 2016. These complaints were made against the company's advertisement appearing on TV, print as well as product packaging communications.

Ministery of State for Information & Broadcasting, Rajvardhan Rathore said "The Department of Consumer Affairs has informed that 17 advertisements out of 21 advertisement complained against the violation of the Advertisement Standard Council of India (ASCI) code for self-regulation  of Advertising content as per the finding of Consumer Complaints Council(CCC) of (ASCI).

This products are affecting the people's health, causing dangerous diseases like cancer, heart attack, skin problems, etc.

References:

www.google.com

patanjaliayurved.net